50 Blog Post Ideas for 2022 Your Readers Will Love
Running out of blog post ideas? There’s no need to panic. It happens to all of us. That’s why we’ve compiled a list of original blog post ideas that are battle-tested and proven effective in getting you more website traffic.
If you’re feeling stuck, read this post for inspiration on what to write about — and break through that writer’s block we all deal with from time to time.
Let us begin! 👇
This is one of the most popular and common blog post ideas, if not the most popular. If you’re new to blogging, lists are posts in which you present numbered items, such as: Reasons why something works/not working etc.
This very post you are reading right now is a list post for reference. 🙂
If you’re unfamiliar with how-to guides, they basically show readers how to do a specific thing or perform a specific action by presenting and explaining each step of the process. They are do-it-yourself posts related to any topic of interest.
As well as explaining the steps in great detail, how-to posts provide screenshots and resources that readers can access to learn how to put the theory into practice.
A how-to post can be about anything. For example how to peel an orange or how to start a blog.
Regardless of your niche, you can always post what’s new in that niche. If there’s a new groundbreaking, impactful story in your industry, you can contribute while it’s still hot. Present the facts and the impact this news is having in your community.
Reviewing products that belong to your niche is another way to generate a stream of optimized blog content. Share what you like or dislike about a product that you have used/tested yourself, be it digital or physical.
At the end of the post you can justify why you would recommend it or not.
They are similar to product reviews, but product comparisons include more than one product per post. You can present at least two products that serve the same purpose and compare their properties and offers.
You can break a comparison post into categories/features and point out how each product performs in each category.
tutorials and guides
Through a tutorial you share your knowledge with the reader. The goal is to give them an in-depth understanding of an issue so they can act on your advice. Think of a tutorial as a presentation where you share your expertise with people who are interested in learning about the subject at hand.
A tutorial may contain how-to content, but it does not summarize this. For example, in a tutorial, you can add overviews, pros and cons, practical examples, how-to guides, rules, and interactive elements. The end goal is to help users acquire a skill.
A case study is an in-depth article in which you describe your experience with a product or process and tell the reader about the results you achieved or the impact the product/process had on you.
Case studies are valuable to readers because they give them a rough idea of what results they can expect when using the same product/process in a similar way.
Editorials and opinion pieces
If you have authority in your niche, opinion posts will bring good traffic to your blog. Of course, opinion pieces can also contain arguments, but it’s entirely up to you how subjective you want your article to be. Just make sure you know your thing well before you stir the pot.
Having guests on your blog is always great, especially when they represent your niche. People love to read success stories and learn about new perspectives from those they look up to.
Internal publications and events
Since you have a blog, you might as well use it to announce what’s new in your own backyard. Are you planning to release a product (e.g. software, book, newsletter) or hosting an event with your community? Let everyone know via a blog post.
Expert summaries can be really fun because they involve interacting with other people. To make a summary you can invite customers experts in the fieldYour blog readers or team members to answer a question or share their insights on a topic.
This type of post relieves you of having to write all the content yourself. It is the guests who create most of the article for you. They come up with the idea and they contribute to it.
If you enjoy experimenting with varied content, you can try infographics. You can turn an article you’ve already published into an infographic. You can also create an infographic from scratch – by researching a topic and then compiling your findings in a visual form.
If you don’t know how to create infographics yourself, you can always hire someone through Fiverr to do it for you.
series of posts
Think of a complex topic that you can break up into parts or chapters and make a series of. For example “The History of Music: Years XY” or “How to start a business: The logistics”.
Working on a series of posts can fill your publishing calendar for weeks.
If you have a degree or extensive experience in a field, you can also teach others how to increase their skills in it. You can write individual posts or a series of posts designed to provide valuable insights on the topic.
The course may contain theoretical concepts, practical exercises, examples and tests to allow students to consolidate what they have learned.
If you want to take it to the next level, you can use special WordPress plugins that will turn your website into an e-learning platform. Learn more about it here.
Expert guest posts
If you want to diversify your content but don’t have all the expertise to talk about something that interests you, you can invite an expert to guest post on that topic on your blog.
I gave this example for the serial posts, but you can put this blog post idea in its own category. Take aspects of your niche that aren’t well-documented and expose where they started. “The Story of…” are the kind of posts that arouse curiosity.
If you feel text isn’t enough, add interactive elements that make your content more engaging—quizzes, polls, calls-to-action, mini-games, and other things that visitors can interact with while skimming your posts.
Blog post ideas don’t get more insightful than these types of blog posts that take a behind-the-scenes look at your journey as a business or blog. Being honest with your readers in this way helps you build a relationship with them, and it’s also a way of giving back to the community — by sharing your first-hand experience.
Polls allow you to satisfy your own curiosity by asking questions and letting your readers respond. Once you get enough responses, publish your findings in a blog post.
Every niche, every business, every specialty has its set of frequently asked questions. Gather them all in one place and share your answers.
If you’re not sure what the exact questions are in your niche, browse popular forums for inspiration.
Content curation means actively monitoring what’s happening in your niche’s blogosphere/media and collecting the most interesting and valuable stories to publish in your own blog post.
This is especially useful for readers who don’t have the time to do their own research but want to stay up to date with what’s going on in the niche they love.
So, through content curation, you bring people all the links that stand out in your niche in a given time period by writing a regular wrap-up post with the top reads of the month or week (the intervals are up to you).
It is only important to always link to the original sources of the information. Learn more about content curation here.
When you achieve some authority and popularity in your niche, people will love hearing recommendations from you, be it tools you use, places you’ve been, things to do in a given situation, people who you admire etc.
You can make this a regular post on your blog and decide on its frequency. Showcase the coolest things of the month/week in your niche – products, quotes, tweets, ideas, images etc. For example tennis shots of the week.
Articles about your personal and professional experiences
Whenever you try something new—either a service, tool, event, volunteer role, investment, marathon, or anything else you can think of—you can write an article about how you found it. You can criticize or support the activity based on your experience.
ask me something
An AMA session engages your readers. You can end up with two posts from one AMA. One where you ask your readers to share their curiosities and questions via a form or the comments section and another where you answer all the entries.
Tell a story from your personal and/or professional life. Or about anything you find interesting for your readers.
Through visual posts, you also tell a story, but you do so using images and multimedia files (like GIFs, memes, or Google Stories).
If you are writing a post that contains more images than text, that means it is a visual post.
Photojournalism is an example of visual content, as well as a post that includes illustrations, cartoons, charts, infographics, videos, and all things media-heavy.
People like numbers and trivia. Gather all the curious stats and facts about a specific topic and put them together in a separate post.
If you enjoy doing experiments related to your niche, you can document them in a post where you can present the testing stages, the results, and the conclusions. People like to see evidence of cause and effect.
Myth validation or debunking
I bet you see a lot of popular sayings or rumors from your niche and people asking questions if they are true or not. You can take advantage of such myths and write posts about them, supporting or debunking them with arguments.
Introduce your customers in a post and show how they use your products. List the projects they have created with your product or the routines in which they use your product.
Offer your readers small gifts in exchange for something you care about at that moment: a share, comment, like, download, subscribe, etc. You can buy books, free licenses for your product, t-shirts, Vouchers, a free drink at a coffee shop you work with – anything you can think of could be a cool gift for your audience.
failures and learnings
Talk openly about your mistakes and insights in your private life and in your job. Share your struggles and your successes in the activities you undertake.
Stories before and after the event
If you’re attending an event, take the time to write a post about what your expectations are before the event and what happened after the event (especially if you really enjoyed it).
Causes, movements and initiatives
If you support a cause, initiative, or movement, write a post that reveals it and why you support it. Maybe your followers are also interested in participating. Or perhaps you open doors to new followers who support the same causes.
If you have a team, introduce the members to your readers. Talk about their jobs, hobbies, interests, and life goals.
Annual conclusions and findings
You can make it a habit to write an annual post with insights and positive things that have happened to you and your business throughout the year. A little taste of what’s to come is a good addition too.
solutions to problems
Tackle problems that keep popping up in your niche and propose solutions. Or raise awareness of things that aren’t going well and could be improved.
Compile a resource list of quick and useful references on a topic that your readers can bookmark for future reference. Let’s say a glossary of technical terms, mathematical formulas, code snippets, notes, etc.
challenges and projects
If you are participating in a time-limited challenge or project, you can regularly document your progress (e.g. “Run Challenge: Day 1”).
This type of post motivates people to build habits themselves and stick with them.
Immortalize significant moments in your life and work by writing posts about them. For example, when you meet someone you look up to, speaking at an event, sponsoring a conference, or organizing a team competition.
Advantages and disadvantages
If you want to help your readers by giving them realistic views on a topic, you can adopt the pros and cons type for your blog.
In a post like this, you take a product, service, behavior, or habit and break it down into positives and negatives.
Present objective arguments and facts about the pros and cons of what you want to talk about. For example “school at home: advantages and disadvantages” or “electric cars: advantages and disadvantages”.
In this way, people get a complete picture of an issue, which facilitates their decision-making.
partners and partnerships
Any time you partner with another blog or brand for an extended period of time, you can share that partnership with your readers and explain why you made that decision. Share the values you both have in common and how the partnership will improve the quality of your content.
If your blog is big enough, chances are you’ll get requests to write sponsored posts from other brands. As long as they agree with your principles and you reveal that they are sponsored, you can try this approach as well.
If you run an online business, you need blog post ideas that showcase your products, services, or whatever else makes up your business. As a company, you should never assume that people are familiar with your products and that you don’t need to remind them every now and then.
This type of post should be in a conversational tone and keep all marketing chatter to a minimum.
This could be a double-edged sword as you either get visitors to take action or leave your site immediately. When you block a post, you restrict access to it unless the visitor does something that unlocks them.
Those who love your content will likely take the extra step. Those who don’t know you very well will leave. But it’s worth giving a chance. You get new insights about your audience.
“Thank you” posts to your customers or readers
Through these posts, you address customers or readers directly by letting them participate in the growth of your business or blog. You can thank them for using your products and reading your content. Or you can let them know it’s the anniversary of the blog they’ve contributed to over the years. Make them feel like part of the family.
ideas from readers
Last but not least, pay attention to your readers’ questions, concerns, comments, or suggestions. They can be a great source of inspiration for your next blog post ideas. Or ask your readers directly about a post what they would like to learn more about. Then select the best ideas, do your research and write the post.
Need more blog post ideas?
If you’ve run out of blog post ideas, you should now have more than enough to last you for at least a few months.
Bookmark this article for future reference and come back to it whenever you need it.
Did we miss something? Share with us other blog post ideas that have worked for you in the past.