Bluehost Website Builder Review: Is It Good for Building a Website?

Considering using Bluehost Website Builder to create a website? In our hands-on Bluehost Website Builder review, we’ll help you decide if this is the best website builder for your needs.

Bluehost Website Builder is a beginner-friendly website building tool available on all Bluehost hosting plans. The builder is based on WordPress, but you get a fully custom interface to set up your site and control your content.

By the end of our Bluehost Website Builder review, you should have a good idea of ​​whether this tool is right for you, or if another tool might be a better fit for you.

📚 Table of contents:

How does Bluehost Website Builder work?

Bluehost Website Builder uses a unique approach that differs from other popular website builders like Squarespace or Wix.

Instead of reinventing the wheel to create a fully standalone builder, Bluehost Website Builder is created on WordPress.

When you create a website, you use a 100% custom Bluehost Website Builder UI, making it “feel” like a website builder. But the WordPress software is still the engine beneath your site, and you still have the ability to access the full WordPress admin dashboard and install plugins if needed.

On a technical level, Bluehost Website Builder is just a theme for WordPress. But it’s not your average WordPress theme as you can control everything from the custom Bluehost Website Builder dashboard.

Another important implication of this approach is that you still need Web hosting by Bluehost to use Bluehost Website Builder. You can access Bluehost Website Builder on any Bluehost WordPress hosting plan, including the cheapest basic to plan.

You’ll understand this dynamic better as we get hands-on in the next section.

What It’s Like to Build a Website with Bluehost Website Builder

To create a new website powered by Bluehost Website Builder, you can use Bluehost’s WordPress installer tool. Only, instead of installing the “regular” WordPress software, choose the Bluehost Website Builder option when signing up:

Choose the Bluehost website builder

Let’s go through some important parts of Bluehost Website Builder.

User-friendly setup wizard

When you create a new site for the first time, the setup wizard helps you configure important basics for your site.

One of the most useful features here is that you can type in a keyword related to your website’s niche/purpose and the builder will automatically select a matching template:

Choose your website niche

You can also configure other important details like colors, logo, typography, contact details, etc.

Add contact information

Drag and drop editor

Once you’ve gone through the setup wizard, you can fully customize your website and all of its pages with Bluehost Website Builder’s drag-and-drop editor.

The drag-and-drop editor uses a section-based approach, which is important to understand.

In short, this section-based approach makes it a little bit easier to create a good-looking design.

Sections are basically these little mini templates that you snap together like Lego bricks to create the perfect design.

For example, look at the main section at the top of the page. Instead of having to manually place the heading text, button, background, etc., you can just add the premade section, customize it to include your own content, and call it a day.

You can see the entire range is one section – I’ve highlighted it in red for you to see:


You cannot change the layout of the elements within the section, but you can customize all of the content, colors, etc. In addition, you can also disable certain items from the sidebar on the right – you can see that there are four items in the sidebar below the elements Headline. These match the editable content in the section:

  • title
  • subtitle
  • description
  • Keys

If you don’t like the layout of a section, you can always replace it with a different section template. You can also add another section above or below. You get a tonne of different cutting templates to choose from:

Bluehost Website Builder Review shows the number of sections to choose from

If you want to create additional pages, you can go to Menus & Pages Area. You can create new pages, either starting from a ready-made template, or create your own design by assembling different sections.

Settings for search engine optimization (SEO).

Bluehost Website Builder includes some SEO features, although not very advanced.

For each page you can set the SEO title and meta description for Google. You can also control the URL slug.

Bluehost Website Builder SEO Options Review

However, Bluehost Website Builder does not include advanced SEO features such as structured data/schema markup.

For beginners, the builder should be fine for SEO, but more advanced users will appreciate WordPress’ full flexibility for advanced SEO tactics.

Full access to the WordPress dashboard

Remember, Bluehost Website Builder is powered by WordPress software. So you can click anytime you want WP Admin Link in the builder interface to go to the “normal” WordPress dashboard.

Complete WordPress dashboard

Here you can install plugins, edit content, etc.

However, the integration is not seamless. For example, when you install a new plugin, it might not be as easy to use that plugin in the Bluehost Website Builder as it is to use in the regular WordPress dashboard.

Because of this, I would say that Bluehost Website Builder could do this Not be the best choice if you use a lot of WordPress plugins and/or want to work in traditional WordPress dashboard.

That being said, Bluehost Website Builder’s built-in features can eliminate much of the need for plugins, so this might not be an issue. For example, the builder comes with built-in features for SEO and social media integrations.

You can also use the regular WordPress editor to create or edit pages. This is getting a bit technical. But if you’re familiar with WordPress, each section in your Bluehost Website Builder theme is really just a block in the WordPress editor:

block editor

This allows you to mix and match other types of content in your Bluehost Website Builder themes, e.g. B. Pasting content from a plugin in the regular WordPress editor.

to blog

If you want to create a blog, Bluehost Website Builder also offers built-in support for blogging. You can start adding a blog and design the blog page with the editor – you will get special sections to display your blog posts:

Create a blog page

However, to add the blog posts, you need to use the regular WordPress dashboard and editor:

Write blog posts in WordPress

Bluehost Website Builder Pros and Cons

To wrap up our Bluehost Website Builder review, let’s look at some pros and cons:


  • It’s very beginner-friendly, thanks in large part to the easy-to-use onboarding wizard.
  • You can choose a design for your niche just by typing in a keyword.
  • The section-based design approach is easier to grasp for beginners because you don’t have to place every element in your design – you can just assemble pre-designed sections like Lego bricks.
  • It is based on WordPress, so you can still use the WordPress dashboard and install plugins. This gives you more flexibility than other website builders.


  • It’s still a self-hosted WordPress site, so it doesn’t have the full self-service of a true hosted tool like Wix or Squarespace.
  • Because the builder uses a section-based approach, you don’t get as much flexibility as you would with a true drag-and-drop design tool. Basically is section based design easier but less flexible.
  • The website designs are pretty basic. So if you want a unique looking website, you may not be happy.

Bluehost Website Builder Review Summary: Who Should Use It?

Overall, Bluehost Website Builder is a useful tool for users who have no idea where to start when building a WordPress website and just want a basic online presence.

Overall, Bluehost Website Builder is a useful tool for users who have no idea where to start when building a WordPress website and just want a basic online presence.

For example, if you just want to build a simple portfolio or website for your local business, Bluehost Website Builder can be a great option. It makes the process very easy and you can have a good looking product without the complexity.

However, if you’ve already built a few WordPress websites and/or want a truly custom, one-of-a-kind website, you’re probably better off sticking with “traditional” WordPress. The Bluehost website builder just isn’t designed for advanced users or custom websites, and you’ll likely be much happier just using the regular WordPress software.

To sum up:

  • 🌱 Total newbie not sure where to start with building a website – Bluehost Website Builder is a great option as it helps you quickly set up a nice looking website with your business information. You also have room to grow as it is based on WordPress.
  • 🤯 Total newbie confused by the concept of WordPress and how it connects to the Bluehost website builder – Maybe consider a standalone website builder like Wix or Squarespace.
  • 💪 Experienced WordPress user – There’s not much value here for your situation, and you’re best served with a page builder plugin or just stick with the native block editor (maybe with some block plugins for extra flexibility).

If you think Bluehost Website Builder is right for you, you can check out our Bluehost Website Builder tutorial to get started.

If you think a page builder might be a better choice, you can check out our collection of the best page builder plugins. Elementor is a great first choice – you can learn more about it in our Elementor review and then follow our Elementor tutorial.

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