Email Marketing for Bloggers: 4 Tips to Get Started

Email marketing for bloggers can be one of the most powerful ways to promote your content. Therefore, building an effective strategy can grow your audience and keep them coming back.

There are a number of ways you can achieve this. To get started, you need a proper email marketing platform and some methods to encourage your audience to subscribe. If you choose, a few affiliate links will also help to generate revenue off-site.

In this post, we offer bloggers a simple guide to email marketing. We’ll discuss why email marketing is useful for bloggers and share some key tips to help you create a strategy. Let’s start!

Why email marketing is useful for bloggers

In general, any email you send to a prospect or current customer is email marketing. However, this technique usually involves building a subscriber list and sending messages at different frequencies depending on your goals.

This can be an extremely powerful way to connect with your audience. As a blogger, you can keep your subscriber list updated with your latest posts or other relevant events. This in turn encourages return visits and builds a sense of community over time.

Additionally, your emails can be a great way to connect with your audience on a more personal level. Many people are happy to receive email as long as it is informative, useful and not “spam”. Some may even get involved directly and give you more ways to get in touch.

Compared to other direct marketing methods like pop-up offers and pay-per-click (PPC) advertising, building and maintaining an email list of subscribers to your blog can be more effective. Newsletters allow you to demonstrate your expertise and credibility by providing value, building trust, and generating leads over time.

You can read more about what email marketing is and why it’s an important strategy.

How to Create an Email Marketing Strategy for Your Blog (4 Essential Tips)

A strategy can help you focus as you build your email marketing subscriber list. The following tips will put you on the best path to success!

1. Build your subscriber list

Your first step is to build your subscriber list. This can arguably be the hardest part of email marketing. Of course, if you don’t have subscribers, your amazing content will remain without engagement.

To get more email subscribers, you need a signup form on your website. Ideally, you want it to stand out and grab your readers’ attention with an effective call-to-action (CTA). You can place one on your homepage, about page, or even use a popup. For example, check out where HubSpot places its subscription form:

Grow your blogger email marketing list

The bright orange of the brand stands out from the other understated sections. It grabs the reader’s attention and also offers a number of ways to subscribe to the blog.

A tool that works well for email lead capture is OptinMonster. You can show a variety of popups and forms to grow your email list.

2. Choose an email marketing platform that integrates with WordPress

You should also choose an email marketing platform that integrates with WordPress. With the right tool, you can create simple emails to get the job done:

A sample email from HubSpot.

HubSpot uses a simple format for their emails. Basic branding is at the top, and there are links to additional content.

To create high converting content emails via style in WordPress, we at KCCSB recommend (and use): Sendinblue.

With the Sendinblue Subscribe Form plugin, you can create custom subscription forms, send engaging newsletter emails, and get real-time insights into deliverability and performance.

Installation and activation is the same as virtually any other WordPress plugin, and we recommend checking out our documentation for a guide on how to get started.

3. Give subscribers a taste of your latest content

Now that you have a subscriber list in place, you can focus on your email. Ideally, your email content should link back to your website in some way. This is a great way to increase engagement on your blog and keep your audience hooked with valuable content.

Luckily, email is already highly accessible, especially on mobile, making it a great way to alert readers to new blog posts. However, to further lure them in, you might want to give them a taste of what you’re offering. This can be the beginning of your post or an exciting excerpt followed by a link to the full article on your website. look at that Neil Patel E-mail:

There’s a simple email message with several links to the latest blog post, along with an excerpt of the first few lines. We hope that you will start reading the article and be interested enough to read on. This way, traffic to the blog will increase, as will overall engagement.

4. Add affiliate links to generate offsite revenue

Affiliate marketing is just one method you can use to monetize your blog, and it can easily be integrated with your email marketing efforts. It is a technique to market a company’s products or services for a commission on converted sales. This is usually an image or a link to a product page.

In addition to your blog posts, you can also include affiliate links in your emails. As long as these links are relevant to your audience, you can use this method to generate additional revenue.

However, it is important to be careful how you use this strategy. Too many links can be perceived as spam. Also, if the only thing your email does (or at least appear do) join a product, they don’t provide the value your subscribers are likely expecting. This can have a negative impact on your list and, in the worst case, lead to readers unsubscribing from your mailings.

Also, check the terms of your affiliate partnership. Some affiliate programs – most notably Amazon Associates – will not let you place affiliate links in emails.


Email marketing for bloggers not only keeps your readers informed, but also encourages them to visit again and gives you the flexibility to increase your sales through affiliate links. For many bloggers, it is an essential part of their marketing strategy.

To create an email marketing strategy for your blog, keep these four tips in mind:

  1. Build your subscriber list.
  2. Choose an email marketing platform that integrates with WordPress.
  3. Give subscribers a taste of your latest content to keep them coming back to your site.
  4. Add affiliate links to generate more revenue.

Do you have questions about email marketing for bloggers? Ask in the comments section below!

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