Interview with Amitai Gat about the latest version of Elementor Pro, WordPress and success

I assume everyone in the WordPress community – maybe even beyond – has heard of Elementor. A further introduction is therefore not necessary here.

Amitai Gat is the Elementor’s VP of Product. In other words, he ensures that the plugin meets the highest user standards and coordinates the workflow of Elementor’s technical teams.

He recently helmed the latest release of Elementor Pro, which he briefly talks about in this interview. After the release, he took part in a live AMA session about what to expect from the new features and updates.

Discovering WordPress was a really significant moment for me. I felt like I finally found what I was looking for, although I didn’t know exactly what was missing beforehand!

When I first started making websites I didn’t know how to code and had to start from the basics by teaching myself HTML, CSS, JavaScript and some PHP. I started building websites, but I felt like there had to be a better way to approach the process. I then came across WordPress in a video tutorial and everything just clicked!

It was an open-source platform that allowed me to do anything I wanted, but it also removed the need to build (and rebuild) all the basic and most complicated components of CMS-based websites, and it gave me the freedom to just focus on building sites and getting more clients. It really pushed me forward in terms of my speed and of course the quality of the projects I delivered

I also really connected with the idea that code is poetry. My background is music and I have spent a lot of time in the music industry. It’s always been difficult to explain to non-programmers how similar creating code is to creating music and this line basically said: We get it 🙂

This could get very philosophical very quickly – so I’ll try to be brief!

Obviously, success, in its simplest sense, is about achieving your goals, be it in business, family, or life in general.

But in a personal and more philosophical sense, “successing” is really all about adventure, forward movement, and fearlessness without being ruled by the need to avoid failure or failure.

And it’s not about you (or me) being happy all the time. It’s about looking back at your life and knowing that you were present in every part of it, doing the right thing in every moment, living life to the fullest.

If I can do all that – then I consider myself successful. So… there it is – don’t say I didn’t warn you 🙂

Well, the latest Pro version was all about WooCommerce. This was one of the most requested features to be expanded and it was our pleasure to finally deliver the updated offering.

As I mentioned in an AMA session a while ago, we really tried to find a balance between design flexibility on the one hand and compatibility with the WooCommerce ecosystem on the other.

We’ve had some great feedback on this release and intend to continue improving Elementor’s integration with WooCommerce to ensure our users have all the tools and flexibility they need to build the best looking stores on the web.

I consider myself a web creator so I really relate to our mission here. We want to introduce a new category – a workforce that is literally building the virtual world we all live in. Elementor recognizes that there are these superheroes that have been working behind the scenes so far and we want to pay tribute to them.

We also want to inspire these professionals and make them feel proud of their work

The Web Creator video is part of a broader creative campaign that demonstrates thought leadership in empowering and supporting web creators. We want to start a conversation.

I think that as with any new area a business enters, it’s important to really take the time and understand what makes the WordPress ecosystem unique.

There are a lot of things in this space that aren’t very intuitive to an outsider – the immense power of the community, the strong values ​​- so it’s really important to take the time to dive into the WordPress pool and try to be a part to become of it. Becoming, building, creating and pedaling WordPress users or developers is super important in my opinion.

This question is probably better directed to our VP of Marketing 🙂

But from a product perspective, it’s simple: build a product that solves a real problem and offers ten times more value than any other product in the room.

I honestly believe that what we build here in Elementor has a real impact on the lives of our users.

We see this constantly in our thriving user community.

We have so many stories from users who write us how Elementor changed their lives. I believe that Elementor opens the door for a large number of people to participate in an economy that otherwise would have been unattainable for them.

There aren’t too many products of this type. It really is 100% goodness. Real value, real impact, real people – and it’s a wonderful feeling to be a part of it all.

That drives me.