The 8 best data visualization tools for websites, apps and businesses

Data visualization tools are very useful for any task that involves presenting large amounts of data. These tools turn a jumble of facts and figures into a neat picture that tells a bigger story. They facilitate faster decision-making and can improve your marketing efforts if you’re a business looking for a better understanding of key data points.

When choosing from the best data visualization tools, it helps a lot to know what features you are looking for in those tools. In general, check the following:

  • The level of detail required in the visual representations
  • The data types it supports and which you can manage
  • The data sources and the connection they make to the source
  • Ability to drill down into any data source
  • Search in natural language
  • Enables remote teams to collaborate
  • Contains interactive graphics and clear dashboards
  • Adds a wow factor to your visuals

Let’s dive in!

The Best Data Visualization Tools in 2023

Now that we’ve talked about the possibilities of data visualization tools, let’s take a look at what the market has to offer.

1. Google charts

Google Charts is a completely free tool that offers a set of standard models for visualizing data. At the same time, you can customize these models in countless ways. It uses HTML5/SVG technology to provide cross-browser and cross-platform compatibility. Therefore it can be used on both Android and iOS Devices without the help of plugins or other software.

Data visualization tools - Google Charts

⚙️ Features:

  • A chart gallery with a set of ready-to-use charts
  • It’s easy to switch between chart types. This allows you to experiment extensively before choosing your layout
  • Provides access to data from most data sources, including third-party data providers
  • Connects to data in real time using data connection tools and protocols
  • Charts are highly interactive, can use animations and can be connected to an interactive dashboard
  • Easily embed the chart on your web page with JavaScript

💵 Pricing: For free.

2. panel

Tableau is an enterprise-level data analytics platform that can break down different types of data to make sense of it. You can work with an intuitive interface and view the dashboard on different screen sizes.


⚙️ Features:

  • Comes with built-in visual best practices
  • Allows creating or analyzing a dashboard, even in discovery mode
  • Connects to existing data infrastructure, whether on-premises or in the cloud
  • An integrated platform for data access, prep, analytics, collaboration, and governance
  • Proprietary technology that allows users to graphically explore data
  • Custom visualizations with a simple calculation language
  • Switch between in-memory and live connections with one click

💵 Pricing: Three packages are available – Researcher: $35 users/month; Viewers: $12 users/month; Creator: $70 users/month.

Viewers can interact with data and collaborate with teams, while explorers can create visualizations. Creator is intended for power users and they have full author/edit rights. You can easily switch between plans, and there’s a free trial as well. The software can be installed on-premises or in the cloud. Prices are higher when hosted on Tableau Server.

3. Fusion Charts

FusionCharts offers a clean and dynamic way to display information on your website. In minutes you can create your first diagram without going through a learning curve. It has a broad user base and counts tech majors like Apple and Adobe among its users.

Fusion Charts

⚙️ Features:

  • Unified API for various charts to easily create charts and dashboards
  • 100+ interactive charts and 2,000+ data-driven maps
  • Different themes ensure a consistent look across all charts. Also, you can create your own theme
  • Ready-to-use chart examples and industry-specific dashboards
  • Powerful time series charts for big data to plot even a million data points in the browser
  • Dashboards can easily be exported as PDF

💵 Pricing:Annual and perpetual plans are available as basic, professionaland company Packages priced at $1,299, $3,499, and $6,499, respectively. The Basic plan is sufficient for a small internal app or website dashboard and allows for use by a single developer.

4. data wrapper

If you want to add interactive visualizations to your web pages, Datawrapper is a good choice. Almost anyone can create charts, tables, graphs, and more without having any software or design skills. Simply choose from the many chart types, enter your data, edit the chart and embed it wherever you like.

data wrapper

⚙️ Features:

  • Access data from any source – copy data from the web or upload CSV/XLS files
  • For live updates, link to any URL or Google Sheet
  • By default, all visualizations and data are private
  • 20 types of charts, maps and tables containing search and heat maps
  • Team collaboration is possible with Slack integration and admin permissions
  • Visualizations can be exported as PNG, SVG and PDF
  • Can scale to support millions of users
  • Print-ready graphics

💵 Pricing: With mapping in the footer, there is no limit to the number of charts a single user can create using just the free plan. Also, the number of views is unlimited.

the Custom plan is tagged at $599/month, with a two-month discount on annual payment. It allows ten user licenses without Datawrapper branding. As for that business plan, which allows self-hosting of visualizations and local installation of Datawrapper, you need to request a quote. The best part? Visualizations stay online forever, even if you unsubscribe.

5. infogram

Infogram is one of the best data visualization tools with features and plans to suit everyone. With real-time permissions and version history, it allows entire teams to work on a project in real-time. What’s more, it’s easy to use and anyone can tell an engaging story in just a few clicks without needing to know the code.


⚙️ Features:

  • Ready-to-use templates, you can also use branded templates
  • Interactive charts and maps with links, tabs, tooltips, and clickable legends
  • Use infographics, reports, and slides to present data
  • Responsive infographics that look great on all devices and most social media
  • Extensive library of icons and photos to create stunning images
  • Data connects to live usable dashboards
  • Powerful analytics that track user activity on the website

💵 Pricing: the basic Free Forever Plan for up to ten projects allows you to use more than 37 interactive chart types. the professional $25/month plan allows access to premium templates and images, downloads and private sharing. the company Plan at $79/month is for those who want to use their branded assets and create unlimited pages per project. For teams that need to collaborate in real time and need interaction analytics, the team Plan at $179/month is most suitable. You save up to 24% everywhere when you make annual payments.

6. Microsoft Power BI

Microsoft Power BI encompasses multiple use cases, from improving the passenger experience to reducing medication errors to simply enhancing digital experiences. That’s because it empowers employees at all levels to make decisions using real-time analytics. It helps turn complicated information into easy-to-understand and shareable graphics.

Data visualization tools: Microsoft Remote Desktop

⚙️ Features:

  • An extensive library of data visualizations to help you get started
  • You can use custom data visualizations to create visualizations according to your specifications
  • All plans offer data security and encryption
  • Connects to 100+ data sources
  • Allows reports to be published for sharing and collaboration
  • Advanced AI capabilities include text analysis, image recognition, and automatic machine learning

💵 Pricing: In addition to a free trial, three plans are available: Power BI Pro at $9.99/user/month and Power BI Premium at $20/month/user or $4,995/month (at enterprise level). The maximum storage space is 10 GB in the Pro plan and 100 TB in the Premium plan.

7. Diagram.js

Chart.js is a community maintained open source project that uses flexible JavaScript charts. It is suitable for designers and developers who want to create and extensively customize different chart types.


⚙️ Features:

  • Eight chart types to visualize your data
  • Each chart type can be animated, customized, or combined into a blended chart
  • Charts use HTML5. This renders them perfectly in all browsers
  • Start creating a chart using the HTML5 element and the JS function. Proceed to add records, labels, and other configurations
  • Clean and intuitive API

💵 Pricing: Free for personal and commercial use.

8th. chart blocks

Chartblocks is an easy-to-use online chart-making tool that lets you import your data, design your chart, and then start sharing—all in minutes. It is not necessary to know coding. You can choose from dozens of chart types and then customize them to suit your needs.

Data visualization tools - chart blocks

⚙️ Features:

  • A data import wizard that allows you to pull data from any source, including multiple sources at once
  • You can embed your charts on any website or share them using built-in social media tools
  • Export your diagrams as editable vector graphics
  • Simple chart creation wizard to choose the right data for your charts
  • Update data directly in the Chartblocks app or set up scheduled imports
  • HTML5 charts viewable on any browser or device

💵 Pricing: Chartblocks is free for personal use for up to 50 active charts. With the personal planyou can also make your charts private and export charts as png images or vector graphics. the professional plan costs $20/month and removes branding from your charts. the Elite plan at $65/month grants API access and charts automatically poll for new data. The plans allow between 50,000 and 2.5 million monthly views. All plans are pay-as-you-go, allowing for easy switching.

What else is there?

Above, we have shown you a specific set of data visualization tools. They are all great and cover multiple possible purposes and use cases.

However, if you are just looking for an easy way to add data visualizations to your WordPress website, give Visualizer a try. It’s a WordPress plugin from us. You can use it to easily add all kinds of charts and graphs to your WordPress site.

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